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Developing a very clear and concise rate card should be one of your main priorities as you start your computer repair company. If you want to attract long-term clients and move beyond the short-term payout of one-shot deal customers, make sure you aim to have a roster full of clients on annual service/repair agreements. In order to attract these types of clients, make sure your rate card template stresses the EXTREME difference between annual service agreement rates and regular, "pay-as-you-go" rates. Make sure your rate card focuses on the benefits you provide to your long-term clients such as prioritized response time, emergency service, monthly planning sessions, etc. at no extra cost. A properly-designed rate card accomplishes a variety of goals, sets the tone for your level of professionalism, fully discloses and clearly communicates your fees, ensures that you are fairly compensated for after-hours and emergency repair services, allows you to bill more for highly-skilled work, and reinforces the value proposition of your long-term, annual repair agreement.
Many technology repair professionals don't realize how crucial it is to base their businesses on serving long-term clients. When you have a roster of clients that have agreed to entrust you with their on-going maintenance needs, you get steady, predictable revenue and give your clients the benefit of knowing they have someone there on a weekly, monthly and annual basis to take care of their complex technology needs. Service agreements provide the foundation to develop long-term mutually-beneficial relationships, so you know where your next billable project is coming from at all times. This way, you can plan your growth and stop scrambling to find the next short-term customer. So, you really need to include an annual service agreement template in your list of computer repair business forms.
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